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Introduction Al's Second Step Al's Reputation Backfires

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100 Years of Change Al's Third & Fourth Steps LookingForward
Albert Dunlap, "Chainsaw Al" Sunbeam Turnaround Questions
Al's First Step Questions Surface References

Sunbeam and "Chainsaw Al"

References:

  • These facts are from Sunbeam Corporation, Hoover’s Online, www.hoovers.com/premium/profiles/11414.html, September 19, 1998. 
  • Albert J. Dunlap and Bob Aldeman, "How I Save Bad Companies and Make Good Companies Great," Mean Business, rev. ed. (New York: Simon and Schuster Inc., 1997); Matthew Schifrin, "Chainsaw Al to the Rescue," Forbes, August 26, 1996, www.forbes.com/forbes/082696/5805042a.htm.
  • Patricia Sellers, "First: Sunbeam’s Investors Draw Their Knives—Exit for Chainsaw?" Fortune, June 8, 1998, pp. 30-31.
  • Matthew Schifrin, "The Unkindest Cuts," Forbes, May 4, 1998, www.forbes.com/forbes/98/0504/6109044a.htm.
  • Matthew Schifrin, "The Sunbeam Soap Opera: Chapter 6," Forbes, July 6, 1998, pp. 44-45. 
  • John A. Byrne, "How Al Dunlap Self-Destructed," Business Week, July 6, 1998, pp. 58-65. 
  • Daniel Kadlec, "Chainsaw Al Gets The Chop," Time.com, www.pathfinder.com/, September 14, 1998.
  • The Alexander Law Firm, http://defrauded.com/sunbeam.shtml, September 13, 1998. 
  • Martha Brannigan and Ellen Joan Pollock, "Dunlap Offers Tears and a Defense," The Wall Street Journal, July 9, 1998, p. B1. 
  • "Dunlap and Kersh Resign From Sunbeam Board of Directors," PR Newswire, www.prnewswire.com, September 13, 1998. 
  • "Sunbeam to Restate Financial Results," PR Newswire, www.prnewswire.com, September 13, 1998.
  • "Sunbeam Outlines New Strategy, Organizational Structure, Senior Management Team," PR Newswire, www.prnewswire.com, September 13, 1998.

*This case was prepared by Carol A. Rustad and Linda E. Rustad for classroom discussion rather than to illustrate either effective or ineffective handling of an administrative, ethical, or legal decision by management.