Introduction		Al's Second Step		Al's Reputation Backfires	Sorry, your browser doesn't support Java.
	100 Years of Change		Al's Third & Fourth Steps		LookingForward
	Albert Dunlap, "Chainsaw Al"		Sunbeam Turnaround		Questions
	Al's First Step		Questions Surface		References

Sunbeam and "Chainsaw Al"

Question for the Case:

1. How did pressures for financial performance contribute to an organizational culture that tried to manipulate quarterly sales and to influence investors?
2. What were Al Dunlap’s contributions to financial and public relations embarrassment at Sunbeam that caused investors and the public to question Sunbeam’s integrity?
3. Identify ethical issues that Al Dunlap’s management team may have created by using a short-run focus on financial performance. What lessons could be learned from the outcome?