O.C. Ferrell
Professor of Marketing
Department of Marketing
College of Business
Colorado State University
Fort Collins, CO 80523-1278
(970) 491-4398
oferrell@lamar.colostate.edu
Isabelle Maignan
University of Groningen,
The Netherlands
i.s.j.maignan@bdk.rug.nl
Terry W. Loe
Assistant Professor of Marketing
Department of Marketing
Baylor University
Waco, TX
(254) 710-2532
Terry_Loe@baylor.edu
This is a working paper with all material
reserved for the exclusive publication rights of the
co-authors. Comments or critiques of this manuscript are
welcomed.
