Introduction		Core Product:  Barbie		Core Product: Hot Wheels		Core Product: Cabbage Patch Kids
	International Sales		Privacy and Marketing Technology		Expectations of Mattel's Business Partners		International Manufacturing Principles
	Legal and Ethical Business Practices		Mattel's Future Challenges		Questions		References

Mattel's Commitment to Ethics

Questions for Discussion

1. What role does the chief executive officer (CEO) have in creating an organizational culture that values ethics and compliance?
2. Do manufacturers of products for children have special obligations to consumers and society? If so, what are these responsibilities? If not, why not?
3. How effective has Mattel been at encouraging ethical and legal conduct by its manufacturers? What changes and additions would you make to the company’s Global Manufacturing Principles? What are other companies doing in this area?