About the Editor
Dr. Ferrell is a Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico. In 2005-2006 he was the first Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and in charge of a state-wide business ethics initiative. He is also editor of www.e-businessethics.com and has developed a business ethics certificate program through the University of New Mexico's Management Development Center. His academic research focuses on ethical decision making, stakeholder relationships and social responsibility.
He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is a Society for Marketing Advances Fellow and a member of the Board of Governors for the Academy of Marketing Science.
Ferrell is the co-author of 17 books and more than 75 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Sciences, Journal of Public Policy & Marketing, and the Academy of Management Executive as well as other journals. His Marketing: Concepts and Strategy text co-authored with Bill Pride is the most widely adopted principles of marketing text in the world. Business Ethics: Ethical Decision Making and Cases is co-authored with John Fraedrich and Linda Ferrell and is a leading business ethics text and Business and Society is co-authored with Debbie Thorne and Linda Ferrell. Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster is co-authored with Lynn Brewer and Robert Chandler. This book delivers powerful insight into dealing with—and preventing—ethical disasters. Business Ethics: New Challenges for Business Schools and Corporate Leaders, co-edited with Robert Peterson, contains a collection of contributions presented at a Business Ethics Symposium co-sponsored by Colorado State University and the University of Texas. Dr. Ferrell is currently serving as the Marketing Ethics and Values section editor for the Journal of Macromarketing.
Dr. Ferrell is often interviewed by the media and has recently been quoted in USA Today and interviewed on the NBC Today Show on topics relating to business ethics and social responsibility. He is a featured speaker for major trade and education groups and has served as an expert witness in several high profile cases relating to ethical and legal disputes.